Windies past, present, and future face off for CG Insurance
Chemistry celebrates the spirit of West Indies Cricket in this smart montage for the Caribbean-based insurance provider.
Credits
powered by- Agency Chemistry/Atlanta
- Production Company Underhill Film
- Director Ross Garrett
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Credits
powered by- Agency Chemistry/Atlanta
- Production Company Underhill Film
- Director Ross Garrett
- Chief Creative Officer Chris Breen
- EVP, Executive Creative Director Mike Groenewald
- EVP, Executive Creative Director Will Benham
- Creative Director Adam Millman
- VP, Head of Production Renee Williams Royal
- Producer Alexandria Fuller
- Executive Producer Alex Max
- Producer Kerri Birch
- DP Julian Robinet
- Editor Andrew Litten
- Colorist Connor Bailey
- Post Producer Christo Arsenio
- Sound Designer Jake McMullen
Credits
powered by- Agency Chemistry/Atlanta
- Production Company Underhill Film
- Director Ross Garrett
- Chief Creative Officer Chris Breen
- EVP, Executive Creative Director Mike Groenewald
- EVP, Executive Creative Director Will Benham
- Creative Director Adam Millman
- VP, Head of Production Renee Williams Royal
- Producer Alexandria Fuller
- Executive Producer Alex Max
- Producer Kerri Birch
- DP Julian Robinet
- Editor Andrew Litten
- Colorist Connor Bailey
- Post Producer Christo Arsenio
- Sound Designer Jake McMullen
The chilled-out spirit of West Indies Cricket is captured gloriously in The Greats, agency Chemistry's new spot for Caribbean-based CG Insurance.
Effectively pitching Windies past, present, and future against each other, the ad uses archival footage and clever editing to make for a seamless 'match'.
Shot in Barbados, and with a VO from Michael Holding, a Jamaican former fast bowler and commentator who played for the West Indies cricket team, this fast-paced, fun-loving spot feels like a slice of sporting sunshine.