White Claw makes waves at Sundance
Brand New School helms an impactful and artistic brand experience encapsulating the drinks company and film festival’s shared values.
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Credits
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- Director Nico Casavecchia
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Credits
powered by
- Director Nico Casavecchia
- Chief Creative Officer & Film Concept Jonathan Notaro
- Strategy & Copywriting: Jordan Stone
- DP Eloi Moli
- Editor Fred Fouquet
- VFX Supervisor Blake Huber
- Head of CG Russ Wootton
- CG Supervisor Billy Malone
- Executive Producer Johnna MacArthur
Credits
powered by
- Director Nico Casavecchia
- Chief Creative Officer & Film Concept Jonathan Notaro
- Strategy & Copywriting: Jordan Stone
- DP Eloi Moli
- Editor Fred Fouquet
- VFX Supervisor Blake Huber
- Head of CG Russ Wootton
- CG Supervisor Billy Malone
- Executive Producer Johnna MacArthur
In collaboration with VCCP and drinks manufacturer White Claw, Brand New School artfully crafted this immersive and visually striking brand experience, which featured throughout this year’s Sundance Film Festival.
Aligning White Claw’s brand and cultural ethos with the values shared by independent filmmakers, VCCP and G7 developed a cohesive visual identity that would apply to all digital and physical brand touchpoints throughout the film festival.
At the heart of the campaign is this monochrome visual poem, directed by Nico Casavecchia, which weaves the inventive movements of choreographer Denna Thomsen’ with visual motifs and an analog scientific narration, creating literal and metaphorical waves which are visible, audible, sensory, and visceral.
