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Urum – Exist in Nature

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This beautifully crafted film sees a man enter a remote Peruvian landscape with just a backpack, but, by journey’s end, he’s found such treasures as a herd of fine horses, a shaman and his own soul. 

Created and produced by New York agency L&C, with direction and cinematography by Luciano Badaracco, Exist in Nature introduces Urum’s spectacular 900-hectare sanctuary in northern Peru. 

Comprising jaw-dropping lake and mountain scenery, with dry forest containing Palo Santa (an aromatic wood traditionally used for its healing properties that’s been pushed to extinction by the wellness industry), the region offers guilt-free preservation holidays to planet-lovers. 

With Earth homes developed in less that five percent of the land, guests can enjoy reconnecting with a biodiverse natural environment while supporting its survival. Much like our hero, who reconnects with the nature within him through the wonders of wild swimming, sitting in trees and happening upon a shaman from the sacred Chaparri Mountain skilled in the art of soul-releasing fire chants. Nice.  

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