When one Dior closes… another appears
An eccentric fashion film utilizes fun transitions and digital spectacle to match up with colorful prints and bold sartorial choices.
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Credits
powered by
- Agency CRK/Zurich
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- Director Jason Yan Francis
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Credits
powered by
- Agency CRK/Zurich
- Director Jason Yan Francis
- Assistant Director Mark Zarka
- Director of Production Hugo Marcel
- DP Zack Spieger
Credits
powered by
- Agency CRK/Zurich
- Director Jason Yan Francis
- Assistant Director Mark Zarka
- Director of Production Hugo Marcel
- DP Zack Spieger
This stylish campaign for Dior x Kim Jones Fall 2021 men’s collection was directed by Jason Yan Francis.
As young men walk across the screen, the augmented angle and perspective shifts make the film a fascinating piece of editing. The clothing’s exceptionally vibrant patterns are taken from Kenny Schwarf’s acidic artwork. As bags appear on fire, silhouettes are cut out, and different layers are pasted over the models. The effect is wonderfully modern, giving the piece a fresh feel without feeling overwhelming.
The agency for the film was CKR Zurik, and Hugo Marcel served as the Director of Production.
