Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
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Credits
View on- Agency Client Direct
- Production Company London Alley
- Director Courtney Phillips
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Credits
View on- Agency Client Direct
- Production Company London Alley
- Director Courtney Phillips
- VFX Digital Axis
- Brand
- DP Olan Collardy
- Editor/Partner Ellie Johnson
- Editor Liam Bachler
- Colorist Houmam Abdallah | (Colorist)
- Talent Anthony Joshua
Show full credits
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Credits
powered by- Agency Client Direct
- Production Company London Alley
- Director Courtney Phillips
- VFX Digital Axis
- Brand
- DP Olan Collardy
- Editor/Partner Ellie Johnson
- Editor Liam Bachler
- Colorist Houmam Abdallah | (Colorist)
- Talent Anthony Joshua
Directed by Courtney Phillips through London Alley for Meta’s messaging and calling app, Whatsapp, this fun spot centres around British boxer Anthony Joshua’s search for a new username.
The upbeat film opens with Joshua in the Barber's chair as he brainstorms ideas for his handle, then switches to the boxer’s own POV as he goes about his day.
The story playfully picks up pace as the people around him, from shopkeepers to cab drivers and boxing coaches, make witty and absurd suggestions.
