What's the deal with Walton Goggins' Goggle Glasses?
The iconic actor's latest venture has everyone bemused. GoDaddy Super Bowl spot? Genuine eyewear line? Both?!
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company ProdCo
- Director Ian Pons Jewell
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company ProdCo
- Director Ian Pons Jewell
- Assistant Producer Lottie Aspinall
- Editing The Den Editorial
- VFX Electric Theatre Collective
- Audio Post Concret Form
- Production Services Habitant
- Executive Creative Director Adam Nowak
- Head of Production (HP) Will Woollett
- Executive Producer Hugh Broder
- Associate Creative Director/Art Director Matt Krivanek
- Co-Founder/Co-Chief Creative Officer Gordy Sang
- Co-Founder/Co-Chief Creative Officer Brian Siedband
- Group Creative Director Maxx Delaney
- Group Creative Director Jamie Stark
- Group Creative Director Stephanie Cajucom
- Group Creative Director Dennis Kung
- Senior Creative Cooper Bowman
- Senior Creative Jayne Goodall
- Executive Producer Autumn Childress
- Executive Producer Michael Garza
- Producer Doochy Moult
- DP Mauro Chiarello
- Composer/Music Arranger John Merikoski
- Talent Walton Goggins
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company ProdCo
- Director Ian Pons Jewell
- Assistant Producer Lottie Aspinall
- Editing The Den Editorial
- VFX Electric Theatre Collective
- Audio Post Concret Form
- Production Services Habitant
- Executive Creative Director Adam Nowak
- Head of Production (HP) Will Woollett
- Executive Producer Hugh Broder
- Associate Creative Director/Art Director Matt Krivanek
- Co-Founder/Co-Chief Creative Officer Gordy Sang
- Co-Founder/Co-Chief Creative Officer Brian Siedband
- Group Creative Director Maxx Delaney
- Group Creative Director Jamie Stark
- Group Creative Director Stephanie Cajucom
- Group Creative Director Dennis Kung
- Senior Creative Cooper Bowman
- Senior Creative Jayne Goodall
- Executive Producer Autumn Childress
- Executive Producer Michael Garza
- Producer Doochy Moult
- DP Mauro Chiarello
- Composer/Music Arranger John Merikoski
- Talent Walton Goggins
Ever since Micheal Cera started taking an interest in CereVE, the world has been suspicious of celebrities who lean into unusual collabs.
Such is the feeling behind Walton Goggins' Goggle Glasses, the eyewear venture seemingly created by and endorsed by the star of The Shield, The Righteous Gemstones and Fallout. Introduced last November, the unique sunglasses - a hybrid between wraparound shades and goggles - have been seen on Goggins' noggin at events like GQ's Men of the Year Party and are avaialable for purchase at gogginsgoggles.com.
But are they for real or a Super Bowl stunt? Recent ads have appeared showcasing the genesis of the product's marketing and its implementation via GoDaddy Airo, the domain-vendor's AI-fueled brand builder:
GoDaddy – GoDaddy’s Back in the Game - Walton's Been Working (Teaser)
GoDaddy – GoDaddy’s Back in the Game - Strap In (Teaser)
With the excellent, jazz-fuelled spot (found on socials) linked with GoDaddy's in-house creatives and agency Quality Meats, and knowing that company's michevious spirit and eye for comedy, we're faily sure that the team will have more in store.
As per Super Bowl, all will be revealed in the coming days. For now the story remains as mysterious as any Goggle Glasses-wearers eyes...
