What's in a name?
For this International Women's Day Mackenzie Investments highlight how Geraldine Weiss initially had to hide her name when she wanted to work in finance.
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Credits
powered by
- Agency Mosaic/Toronto
- Production Company Spy Films
- Director Nathan Boey
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Credits
powered by
- Agency Mosaic/Toronto
- Production Company Spy Films
- Director Nathan Boey
- Creative Director Dave Thornhill
- Executive Producer Marcus Trulli
- Music/Sound Design Grayson Music
- Music Supervisor Rich Hamilton
- Audio Post Vlad Nikolic
- Sound Designer Mike Bisanti
- Copywriter Henry Park
- Art Director Gira Moin
- Producer Clair Galea
- Producer Elizaveta Grigoryeva
- Line Producer Dave Angelski
- Art Director Scott Moulton
Credits
powered by
- Agency Mosaic/Toronto
- Production Company Spy Films
- Director Nathan Boey
- Creative Director Dave Thornhill
- Executive Producer Marcus Trulli
- Music/Sound Design Grayson Music
- Music Supervisor Rich Hamilton
- Audio Post Vlad Nikolic
- Sound Designer Mike Bisanti
- Copywriter Henry Park
- Art Director Gira Moin
- Producer Clair Galea
- Producer Elizaveta Grigoryeva
- Line Producer Dave Angelski
- Art Director Scott Moulton
The investment world was built very much by men for men and, in the 1960s, if you were a women who wanted in, your only avenue might be as a secretary.
But there was one woman who refused to conform; Geraldine Weiss. Setting up her own financial newsletter, she had to hide her identity behind the letter G, signing off as G Weiss. But as she developed a loyal following for her investment advice she also challenged an entire industry to reconsider the role women play in the sector.
This film, which blends live-action, stop-motion and animation to create a playful nod to the era in which she lived, was created by Mosaic and directed by Spy Films' Nathan Boey, and shows the world how G. Weiss was a pioneer in the industry and helped create change for countless women who followed.
