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Deichmann – What Is Style?

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We might not all have 'style', but we all have a style, and picking the right footwear to compliment it is a major piece in the puzzle.

Knowing this, German-founded sneaker stockists Deichmann have created What is Style?, a campaign to illustrate the company's trainer competence. Mixing different media and shooting techniques, cut together to a cracking soundtrack from Supreme Music, the spot illustrates the brands available in a fast-paced, punchy manner.

Well handled by Czar Berlin's Hauke Hilberg, and with a smart idea from Grey Düsseldorf, What is Style? might be the most fun fashionable question we've been asked this year.

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