We're All Together Now in our love for the Bake Off
Stick the kettle on and settle down for 4Creative's new tease of Channel 4's cake-making smash.
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Credits
powered by
- Agency 4Creative/London
- Production Company 4Creative
- Director Alex Boutell
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Credits
powered by
- Agency 4Creative/London
- Production Company 4Creative
- Director Alex Boutell
- Editor Adam Rudd
- Online Dean Wyles
- VFX Analog Studio
- Music Leland Music
- Audio – mix Rich Martin
- Executive Producer Shananne Lane
- Creative Director Eoin McLaughlin
- Creative Andy Shrubsole
- Head of 4Creative Alice Tonge
- Creative Scott Taylor
- Head of Production Clare Brown
- Producer Louise Oliver
- DP Matt Fox / (DP)
- Production Designer Simon Davis / (Production Designer)
- Colorist George K
- VFX Supervisor/Lead 2D Fabio Zaveti
- 2D Artist Valentina Bartiromo
- Lead 3D Simon Reeves
- 3D Artist Matt Chandler
- 3D Artist Tim Phillips @ MPC
- VFX Producer Rose Nicholson
- Scones Animation Joe Sparkes
- Music Supervisor Abi Leland
- Music Supervisor Ed Bailie
- Music Supervisor Codie Childs
- Music Arranger Benjamin Price
Credits
powered by
- Agency 4Creative/London
- Production Company 4Creative
- Director Alex Boutell
- Editor Adam Rudd
- Online Dean Wyles
- VFX Analog Studio
- Music Leland Music
- Audio – mix Rich Martin
- Executive Producer Shananne Lane
- Creative Director Eoin McLaughlin
- Creative Andy Shrubsole
- Head of 4Creative Alice Tonge
- Creative Scott Taylor
- Head of Production Clare Brown
- Producer Louise Oliver
- DP Matt Fox / (DP)
- Production Designer Simon Davis / (Production Designer)
- Colorist George K
- VFX Supervisor/Lead 2D Fabio Zaveti
- 2D Artist Valentina Bartiromo
- Lead 3D Simon Reeves
- 3D Artist Matt Chandler
- 3D Artist Tim Phillips @ MPC
- VFX Producer Rose Nicholson
- Scones Animation Joe Sparkes
- Music Supervisor Abi Leland
- Music Supervisor Ed Bailie
- Music Supervisor Codie Childs
- Music Arranger Benjamin Price
Who doesn't love watching a bunch of amateur bakers sifting their flour, cracking their eggs and sabotaging others' custard, all in the name of good-hearted competition?
Promoting the tenth series of cake-based wonder The Great British Bake Off, Channel 4 has constructed a feel-good montage demonstrating the effect the show has on ordinary people - including shoppers frantically clearing the aisles of baking ingredients, causing chaos at supermarkets and even seeing a surge in the stock market!
Created and produced the channel’s in-house creative team, 4Creative, and directed by Alex Boutell, the spot's sing-alongable use of All Together Now and smile-inducing montage of mayhem (even throwing in warbling baked versions of the hosts and Sesame Street's very own pâtissier, Cookie Monster) makes for a delightful plate ready for another slice of TV's finest.
