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Welcome to the wonderful world of Bubble inc, where tomorrow’s tech is here today. Take a tour and find out what the future has in store for you! Just mind you don’t burst anything.
Award winning Director, Emily Freda Sharp, brings you an all new comedy short about the highs and woes of unethical tech. Starring Extraordinary’s Luke Rollason, Barbie’s Ashley Young, and breakout comedian Horatio Gould, Uh Oh invites you to slip into the not so wonderful world of dystopian tech.
"A few years ago a personal experience led me to realise that Virtual Reality was being developed for able-bodied users with little to no regard for people with disabilities. As someone with a limb difference, I found that tasks I’m able to perform in the ‘real world’ were impossible in the virtual one, an experience shared across the disabled community."
Credits
powered by
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- Production Company Kode Media
- Director Emily Freda Sharp
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Credits
powered by
- Production Company Kode Media
- Director Emily Freda Sharp
- Writer/Executive Producer Emily Freda Sharp
- Executive Producer Jack Goodwin
- Producer Rochelle Thomas
- Producer Anita Okpongete
- Producer Rose Valentine Sharp
- Executive Producer Harrison Parker
- Production Designer Martha Howe
- DP Aman K Sahota
- Editor Akhil Kanukuntla
- Post Producer Ed Chambers
- Post Producer Katie Buxton
- VFX Artist Sarah Banks
- VFX Artist Ikki Dhesi
- Illustration Sara Andreasson
- Colorist Caroline Morin
- Sound Designer Harry Butcher
- Music Supervisor Marlon Roudette
- Composer Kent Azares
Credits
powered by
- Production Company Kode Media
- Director Emily Freda Sharp
- Writer/Executive Producer Emily Freda Sharp
- Executive Producer Jack Goodwin
- Producer Rochelle Thomas
- Producer Anita Okpongete
- Producer Rose Valentine Sharp
- Executive Producer Harrison Parker
- Production Designer Martha Howe
- DP Aman K Sahota
- Editor Akhil Kanukuntla
- Post Producer Ed Chambers
- Post Producer Katie Buxton
- VFX Artist Sarah Banks
- VFX Artist Ikki Dhesi
- Illustration Sara Andreasson
- Colorist Caroline Morin
- Sound Designer Harry Butcher
- Music Supervisor Marlon Roudette
- Composer Kent Azares
"This unsettling discovery then opened a can of worms regarding emerging tech and the way it holds a mirror up to society - which let’s face it, isn’t always pretty! From skeuomorphic sexism and subreddit culture wars, to AI’s inherent bias’; When it comes to cutting edge tech, ethics seem to have fallen to the bottom of the to-do list. After several attempts to do something about this I finally realised that as an experienced commercial Director, if there’s one thing I know how to do - it’s sell. So how do you sell a hard truth?
Well these days it seems like most of life comes with a dystopia warning and at times I tend to think that if I don’t laugh, I’ll cry. So if you ask me, I think it’s high time we all took a long, hard look in the mirror and laughed. Shall we?
Go on, I dare you... burst your bubble." said director Emily Freda Sharp.
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The truth about the lack of ethics in emerging tech is an understudied and let’s be honest, sometimes fairly unglamorous subject. So to raise awareness, Uh Oh sits at the heart of a full circle campaign to burst people’s bubbles.
uhoh.info is more than just a home for the film, it’s an immersive, ‘shoppable’ website. Product pages for each of the parodied pieces of tech feature descriptions of the subjects they satirise. Alongside downloadable, shareable posters each of the four pieces of parodied tech are available to ‘add to cart’. In doing so, viewers find themselves with a list of resources specially curated to help them learn more about the issues at hand.
