Welcome to the farm with MCR-T and horsegiirL

Friend’s Paul Herrmann directs the internet fever dream and viral hit, My Barn, My Rules from Berlin based MCR-T & horsegiirL.

Our bridled star shows us just what she gets up to outside of the farm; from skydiving, skateboarding, to step and repeats (sponsored by Keta, of course); horsegiirL will not be tamed.

My Barn, My Rules is the real song of the summer, of course. Racking up 10 million streams in mere weeks and so provoking it caused a live on-air fight between two Radio 1 DJ’s; horsegiirL’s security had to be stepped up, as seen in the video, as a result of the controversy.

MCR-T & horsegiirL – My Barn My Rules

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Production Company BWGTBLD
Director Paul Herrmann

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Credits

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Production Company BWGTBLD
Director Paul Herrmann
Executive Producer Jakob Preischl
DP Paul Herrmann
Editor Matthias Graatz
Colorist Jonny Thorpe
Art Director Jeff Raven
VFX Designer Jakob Lemme

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Paul Herrmann gives justice to the internet’s anthem, and matches the wild BMPs with as much pumping visuals. Every frame is as chaotic and wild as the last. An underground fashion editorial in motion. Showing he is anything but a one trick pony; Herrmann swaps his signature cinematic, poetic luxury fashion and sports world to make a video that looks exactly as it sounds; absolutely insane.

It’s no doubt going to make anyone without a TikTok account or under the age of 27, go “wtf” and not understand but that’s kind of the point of horsegiirL; My Barn, My Rules.