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Jenny Lumpkin launches Modern Standard
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The Modern Standard network offers ad agencies and brands a pre-vetted community of creative talent and production capabilities designed to flex around every project.
Modern Standard, a new creative production/post ‘network’ founded by industry veteran Jenny Lumpkin, has launched with a different vision for how brands, agencies and creative talent can work together.
Rather than operating as a traditional artist representation or production company, Modern Standard is a pre-vetted network of creative talent and production capabilities that flexes around the work.
The company brings together Producers, Directors, Photographers, Creative and Production Strategists, Full-Service Production Companies, Post Production, Audio Post, Music, Experiential Marketing, AI, Public Artists and Fine Artists, giving agencies and brands the ability to assemble the right creative team for each individual project.
At the heart of Modern Standard is a simple belief: chemistry changes the work. Lumpkin created the company to make the way people work together as important as the work itself. That means no egos, no burnout, no prescribed way of working and, importantly, no lack of fun.
“This chapter is a dream scenario for me, offering a new business model, a sharper focus and a passionate team I'm genuinely excited about,” says Lumpkin. “Modern Standard is about bringing together the right people for the right project and creating an environment where great work can happen naturally. Team chemistry matters, and we want to make that a part of the process, not an afterthought.”
Lumpkin brings extensive production experience to the new venture. She had previously co-founded The Cre8tors Group, Inc. with Dani Jackson-Smith, building a creative production company and network spanning advertising, entertainment and culture. Following the dissolution of The Cre8tors Group, Lumpkin has taken the opportunity to rethink the traditional artist representation and production models to create a more flexible way for clients and creative talent to work together.
Also joining Lumpkin at Modern Standard are Executive Producer Robert Mulligan; Operations Manager Adora Wilson-Eye; Marketing Manager Armani Barron; and, Business Manager Troy Holmes.
“Modern Standard is not about maintaining a fixed roster simply for the sake of having one, we are a creative ecosystem,” Lumpkin explains. “It's about listening to each client’s unique needs, knowing the talent, understanding what makes them great, and knowing how different people can complement each other. We can build the team around the idea rather than forcing the idea into a predetermined structure.”
