Press Release
17 January 2007
DG FastChannel, Inc., the leading provider of digital media distribution services to the advertising and broadcast industries, announced today a significant milestone related to its merger with FastChannel Network with the launch of SourceEcreative, the advertising industry’s premier web-based research database for commercial content.
SourceEcreative is the new product name reflecting the combination of DG FastChannel’s Source TV and CreativeChannel offerings. SourceEcreative is the largest worldwide database of TV commercial information with a catalog of over 400,000 spots, 16,000 companies and 80,000 industry professionals (spanning 64 countries). The SourceEcreative client list is a "Who's Who" of advertising and includes the top 100 advertising agencies and production companies. Presently, over 30,000 unique worldwide users rely on DG FastChannel for their creative research.
"The launch of SourceEcreative represents a milestone for the industry professionals, advertisers and agencies responsible for the creation of television advertising," said Scott K. Ginsburg, DG FastChannel Chairman and CEO. "By putting together the industry leading Source TV and CreativeChannel data, SourceEcreative users now have a single source to access the industry’s most comprehensive library of commercials, campaigns and production resources from around the world. SourceEcreative is another demonstration of the value we are bringing to clients and customers by seamlessly integrating the Company’s technologies."
The new SourceEcreative public website, launched today, is located at www.sourceecreative.com. No other service or product provides the comprehensive and unique search capabilities of SourceEcreative. Clients can find spots by a visual style, keyword, and genre, region of the world, or talent that worked on it. Directors worldwide can be searched by styles and specialties, and production related companies from around the world gain the visibility they need to showcase their company, most recent work and capabilities. Also new to the site are an expanded "News & Features" section with breaking news updated daily, and an International database of ad agency creative personnel from 20 countries.
SourceEcreative has client service offices in Boca Raton, Chicago, Dallas, London and Melbourne.
Pamela Maythenyi, Senior Vice President of Creative Resources at DG FastChannel added, "Today’s launch is consistent with our strategy to bring to market products that deliver efficiencies, are comprehensive, and are value-added. SourceEcreative’s competitive distinction is that it combines the archives and history of 17 years of Source TV, and the innovations and global expertise of CreativeChannel. Whether a search is for directors, production, post-production or ad agencies, there’s a world of innovative inspiration and global networking resources in SourceEcreative. Our mission is to continue to innovate with services that streamline the advertising workflow and unify the global advertising community."
James Straker, Head of Sales in SourceEcreative’s London office, commented, "SourceEcreative combines the strengths of the two market leaders and immediately positions this product as the number one global creative resource. SourceEcreative maintains an extensive worldwide catalog of TV commercials and specializes in the credits and content of commercials. All of the personnel associated with the production of TV commercials including; advertising agency creatives, directors, editors, reps, and composers are included within the database."
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