Are You in it for the Sex or the Romance?

  Bring It On!
  Deb Mayo
  08 January 2007



Initially in researching a possible story on sex and advertising, the information compiled was full of factual data based on "Maslow's Hierarchy of Needs" and his placement of ‘sex’ (second on the list), right behind self-preservation. Long and detailed, the original article explained the differences between men and women and their diverse perceptions of sex. But the meander, although good in content, prolonged the viewing enjoyment of some of our favorite "sexy" ads.

In order to provide you with some factual data (if only to prove to your co-workers that there is a good reason as to why you are watching risqué ads in the workplace), we have simplified the differences:

Males: If the audience is male and the product can be sexualized, the criteria can be simplified to a woman’s anatomy. If she looks good, is young and healthy enough, she’s desirable. Thus, the play to men is instinctual rather than intellectual.

Females: For women, even though they may have an instinctive sexual reaction, their intelligence strongly affects the sell. Thus, the sell to the female population is based on how men and women relate - or more specifically, romance.

Well, that’s it in a nutshell. Which leaves us with only one question, gender aside. "Are you in it for the sex or the romance?" Perhaps our selection of Sexy Spots will help you decide...