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We Are Undefeatable is the campaign led by a collaboration of 15 leading health and social care charities, along with national lottery funding and expertise from Sport England, to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that work for them.

The campaign, created by FCB Inferno, returns to air with a new TVC and content series once again set to a re-recording of the classic “That’s Life”. Featuring both original cast and several new faces, all of whom are people living with health conditions across England. The ad shows people navigating the ups and downs of managing their condition and finding ways to get moving in these unusual times.

The campaign returns in response to the collective’s newly commissioned research revealing the true scale that lockdown lifting is having on people with long term health conditions, including those with cancer, diabetes, Parkinson’s, arthritis or mental illness.

We Are Undefeatable – That's Life

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The new advert was produced by FCB Inferno’s in-house production company Fuel, and was shot entirely within the constraints of lockdown. Given that many of the cast are shielding due to their health conditions, the crew took extraordinary precautions to protect their safety while ensuring their stories were thoughtfully and lovingly told. This meant working with new and existing cast to shoot new moments on mobile phones, as well as filming through closed windows and open doorways, as well as at a 2 metre plus distance in gardens and on the beach.

The resulting work is an intimate glimpse into the lives of those living with a range of conditions, exploring not only the challenges and little victories that come with being active but also some of the ways that the coronavirus pandemic has impacted their lives.

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