Share

Hövding – In The Blink Of An Eye

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

It's a terrifying proposition - considering what might flash in front of your eyes in the moments before an inevitable demise.

Thankfully, as this stylish commercial goes to prove, if you're wearing one of Swedish brand Hövding's innovative bike helmets, the demise might not be so inevitable.

Shot by Tomas Jonsgården, In the Blink of an Eye both visualises the fleeting flashes of 'life' that are associated with a near-death experience and showcases the brand's clever airbag-esque protector, worn like a collar around the neck and inflating in the event of an accident.

Share