Watch life flash by In the Blink of an Eye
In a stylish spot for innovative Swedish bike helmet Hövding, director Tomas Jonsgården offers up a minds-eye view of a cyclist's death-defying tumble.
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- Agency Malmo Advertising Agency/Malmo
- Production Company Reform Film
- Director Tomas Jonsgarden
- VFX Chimney Group/Stockholm
- Producer Magnus Akerstedt
- DP Manuel Claro
- Editor Gregers Dohn
- Sound Designer Frippe Jonsäter, Ljudligan in Stockholm
- Composer Hakan Eriksson
It's a terrifying proposition - considering what might flash in front of your eyes in the moments before an inevitable demise.
Thankfully, as this stylish commercial goes to prove, if you're wearing one of Swedish brand Hövding's innovative bike helmets, the demise might not be so inevitable.
Shot by Tomas Jonsgården, In the Blink of an Eye both visualises the fleeting flashes of 'life' that are associated with a near-death experience and showcases the brand's clever airbag-esque protector, worn like a collar around the neck and inflating in the event of an accident.