Warsteiner is brewed for your moments

Directed by Matthäus Bussmann, Soup.Film and Freunde des Hauses present a new way of staging beer.

In the recently released commercial, not only the viewer but also the protagonist embarks on a journey into the unknown. The film is an adventure ride, with the Warsteiner refrigerator door serving as a portal to new, fun and exciting places.

The protagonist never knows what’s awaiting him next, but his curiosity draws him from a vibey bar to an extravagant costume party, a chilled neighbourhood BBQ and a major event backstage area. Released during the German Super Bowl halftime show, the film features stellar casting and a modern, international look that magnetically draw in the audience to join the protagonist’s journey.

Warsteiner – Gebraut fuer deine Momente

Credits

powered by

Agency Freunde des Hauses/Hamburg
Production Company soup.filmproduktion GmbH
Director Matthaus Bussmann

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Freunde des Hauses/Hamburg
Production Company soup.filmproduktion GmbH
Director Matthaus Bussmann
Production Service Groundglass
Post Production soup.filmproduktion GmbH
Music Sizzer Amsterdam
Sound Mix & Voice Over Loft Studios/Hamburg
DP Adam Bentel

Producer Carina Susen
Production Designer Jeremy Argue
Editor Andre Gelhaar
Colorist Manuel Portschy

Show full credits

Hide full credits

Credits powered by

The production’s journey in autumn 2022 was no less fun. “Though faced with a challenging schedule and high expectations, we managed to stay focused throughout and kept the communication channels between the creative team open.” comments director Matthäus Bussmann.

Carina Susen, soup film’s producer adds: “For this project we had to combine meticulous prep with a flexible creative production scope on the shoot days. With a different director this might have been a disaster, but luckily Matthäus is amazing at heading the ship and making everyone feel included.”

According to Andreas Grabowiecki, Marketing Director of Warsteiner: "the aim of the campaign is to modernise the brand and bring it closer to the people by creating a contrast to its previous product-driven presentation of beer, in which few, if any, people were shown. Now Warsteiner reinvents itself with a story line, colourful images, exciting locations, diverse casting and above all: emotions."