Walkers asks; crispIN or crispOUT?

In the latest campaign from VCCP London, Walkers encourage consumers to voice their opinions on their lunchtime sandwich habits and state whether they're #crispIN or #crispOUT.

The campaign launches with the above tongue-in-cheek 40-second film, directed by James Rouse from Outsider, which explores a range of different reactions to the iconic crisp sandwich; from pride, excitement and delight, to confusion and pure disgust. 

We see a couple out for lunch at a smart restaurant when the husband, much to the distaste of his wife, brazenly puts crisps in his sandwich and eats it unapologetically. Another scene depicts a sheepish looking businesswoman in the middle of a lunchtime company meeting, and her bosses’ horror when he sees crisps tumble out of her sandwich onto her plate.

"We live in a great nation, full of differing opinions and beliefs, and although we may not agree on everything, we can all agree on one thing – a sandwich without Walkers crisps is a sandwich not worth eating," said Fernando Kahane, Senior Marketing Director at Walkers. "Tapping into the lunchtime sandwich market, we wanted to finally join in with the quirky, and sometimes controversial, national debate around the crisp sandwich.”

“Do you stack your Smokey Bacon flavour in your cheese and salad bap? Stuff a few Prawn Cocktail into your Meatball Marinara Sub? Or do you prefer to sprinkle your Cheese & Onion to the side of your tuna pita pocket?," said Mark Orbine, executive creative director at VCCP. "When it comes to sandwiches, are you crispIN? Or crispOUT? This is a debate that's been raging for a while. So, it was time for Walkers to finally get involved.”

As well as being inspired to create their own #crispIN or #crispOUT sandwiches at home, consumers will have the ability to experience the choice in Subway stores across England, Wales, Scotland and Northern Ireland.