Volkswagen’s slo bro story
The car brand’s first Hispanic market campaign for the new 2024 Atlas includes a sweet spot about speedy and not-so-speedy siblings.
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Credits
powered by
- Agency The Community/Miami
- Production Company CANADA/USA
- Director Realite
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Credits
powered by
- Agency The Community/Miami
- Production Company CANADA/USA
- Director Realite
- Executive Producer Benjamin Davies
- Head of Production Clark Farrell
- Production Designer Michael Perry
- Colorist Jenny Montgomery
- CEO Joaquin Molla
- SVP, Executive Creative Director Ricky Vior
- Executive Producer Charlotte Woodhead
- VP, Executive Creative Director Marcelo Padoca
- Creative Director, Copy Aldo Gonzalez
- Creative Director, Copy Federico Diaz
- Line Producer Alexandra Lisee
- Associate Creative Director, Art Gabriel Da Silva
- DP Dustin Lane
- Copywriter Tikal Musca
- HP Laurie Malaga
- Editor Tim Downing
- VFX Supervisor Juan Handal
- Executive Producer Chris Parke
- Associate Producer Julian Restrepo
- Post Executive Producer Sharon Campos
- Sr Post Producer Valentina Garcia Salazar
- Senior Producer Duane Burgess
- Sound Designer/Audio Mixer Jeannine Guenther
- Audio Assistant Paolo Urquidi
- Color Producer Nick Krasnic
Credits
powered by
- Agency The Community/Miami
- Production Company CANADA/USA
- Director Realite
- Executive Producer Benjamin Davies
- Head of Production Clark Farrell
- Production Designer Michael Perry
- Colorist Jenny Montgomery
- CEO Joaquin Molla
- SVP, Executive Creative Director Ricky Vior
- Executive Producer Charlotte Woodhead
- VP, Executive Creative Director Marcelo Padoca
- Creative Director, Copy Aldo Gonzalez
- Creative Director, Copy Federico Diaz
- Line Producer Alexandra Lisee
- Associate Creative Director, Art Gabriel Da Silva
- DP Dustin Lane
- Copywriter Tikal Musca
- HP Laurie Malaga
- Editor Tim Downing
- VFX Supervisor Juan Handal
- Executive Producer Chris Parke
- Associate Producer Julian Restrepo
- Post Executive Producer Sharon Campos
- Sr Post Producer Valentina Garcia Salazar
- Senior Producer Duane Burgess
- Sound Designer/Audio Mixer Jeannine Guenther
- Audio Assistant Paolo Urquidi
- Color Producer Nick Krasnic
This charming film follows the travails of a rather snoozy little boy whose leisurely pace means he is always bested by his older brother.
Created for Volkswagen by The Community, and directed by Réalité, through CANADA, the spot depicts the speedier of the two boys beating his brother to the bathroom in the morning, getting the best seat on the sofa and racing past him on the street shouting “too slow!”.
Thankfully the pesky little tyke comes a cropper when the family is out on a drive thanks to the SUV’s “too fast” acceleration causing an in-car spillage.
