Volkswagen’s new kids on the block

Volkswagen – Overnight

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Agency The Community/New York
Production Company Stink/USA
Director Nacho Gayan

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Credits

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Agency The Community/New York
Production Company Stink/USA
Director Nacho Gayan
Post Production Plural
Color Royal Muster
Music Duotone Audio Group
CEO Joaquin Molla
Executive Creative Director Lucas Bongioanni

Creative Director Federico Diaz
Associate Creative Director Marcelo Maciel
Senior Producer Henna Kathiya
Executive Producer Mungo Maclagan
Line Producer Laura Miller / (Line Producer)
DP Alexis Zabe
Editor Tim Downing
Executive Producer Sharon Campos

Senior VFX Producer Juan Handal
Colorist Gregory Reese
Producer Diane Valera
Sound Engineer Jeannine Guenther
Executive Producer Ross Hopman
Senior Producer Gio Lobato

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There’s nothing so peaceful as a sleeping tot, all warm and heavy with slumber after the day’s exertions. But the first of these two fun TVC’s for Volkswagen’s new EV, the ID.4, depicts what can happen after a spot of nocturnal energy replenishment.

Directed by Nacho Gayan, through Stink, the hero spot Charging sees a couple of nippers lay waste to their parents’ morning snooze with bursts of insufferable energy.

With Toys, the notion that loudness equals power is reversed in a tale of two tearaway tots making the usual vehicle sound effects – but, with electric engines power doesn’t sound like it used to.

The campaign is the first bespoke VW EV promotion for the US Hispanic market.