Volkswagen's camping calamity
Family camping holidays rarely deliver on their promise, as this new spot for VW shows.
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Credits
View on- Agency adam&eveDDB/London
- Production Company AKKURAT Studios/Germany
- Director Novemba
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Credits
View on- Agency adam&eveDDB/London
- Production Company AKKURAT Studios/Germany
- Director Novemba
- Executive Producer Daniel (Rocco) Kopecny
- Producer/Post Producer Gesche Carstens
- Post Production Slaughterhouse
- Color Black Kite Studios
- Head of Post Production Marc Fischer / (Producer)
- Music/Sound Factory Studios/London
- Production Services Chelsy
- Production Services Producer Klaus Forsthuber
- Production Services Producer Guenther Zott
- Creative Director Matt Gay
- Creative Director Feargal Ballance
- HP Sally Pritchett
- HP Jens Mecking
- Art Director Johannes Schaschl
- DP Franz Lustig
- Editor Dan Sherwen
- Post Producer Robert Sieg
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Credits
powered by- Agency adam&eveDDB/London
- Production Company AKKURAT Studios/Germany
- Director Novemba
- Executive Producer Daniel (Rocco) Kopecny
- Producer/Post Producer Gesche Carstens
- Post Production Slaughterhouse
- Color Black Kite Studios
- Head of Post Production Marc Fischer / (Producer)
- Music/Sound Factory Studios/London
- Production Services Chelsy
- Production Services Producer Klaus Forsthuber
- Production Services Producer Guenther Zott
- Creative Director Matt Gay
- Creative Director Feargal Ballance
- HP Sally Pritchett
- HP Jens Mecking
- Art Director Johannes Schaschl
- DP Franz Lustig
- Editor Dan Sherwen
- Post Producer Robert Sieg
Golden sand, sun-drenched swimming pools, luxury accommodation; all things you're unlikely to find on a weekend family camping trip.
This new spot, created by adam&eveDDB London for Volkswagen Tiguan, takes the idea of a disastrous camping holiday and ramps it up to 11, with terrible weather, failing tents, bee stings and mud pools all present and correct.
But despite the challenges on show in this outdoor adventure, which seems like a holiday from hell, settling down for the night in a spacious Tiguan makes everything ok.
The spot is directed by Novemba through AKKURAT Studios in Berlin.
