Volkswagen highlights the ease of maintaining your car

Between commuting to work, dropping the kids off at school, taking them to sports practice or to the doctor, not to mention grocery shopping, your Volkswagen isn’t the only one racking up the miles: you are too.

And as the miles go by, maintaining yourself starts to feel more and more like an obstacle course. Just look at the thousands of exercises needed to even hope to see the faintest hint of abs, the increasingly sophisticated beauty routines involving LED masks or hyaluronic acid masks, not to mention the serums, creams and miracle products of all kinds promising to bring back those temples that have already been thinning for a long time.

Fortunately, once you’ve made it through all these challenges, there’s still one thing that’s easy to maintain: your Volkswagen. It was from this observation that Volkswagen GBS and its agency BBDO Paris came up with this new film, offering the brand’s customers a 30% discount on a selection of services, starting September 2026.