Stacked and Jacked: The Danny DeVito Story
Jersey Mike’s kicks off football season with Danny DeVito and Eli Manning.
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Jersey Mike’s is introducing a new platform for its second year of partnership with the NFL, called Game Day Mike’s Way.
Created with Highdive as an extension of last year’s Eli vs. Danny platform that introduced Danny DeVito and Eli Manning's on-brand rivalry, this year’s platform launches with a biopic-style short film Stacked and Jacked: The Danny DeVito Story.
In the film, DeVito develops a strong arm from years of hoisting Jersey Mike’s subs loaded with an abundance of meat, cheese and toppings, allowing him to ultimately become the best quarterback the NFL has ever seen while Eli watches from the sidelines. When asked, “How do you keep that golden arm in shape?” DeVito responds, “It’s easy. Lift heavy sub, eat heavy sub.”
Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Furlined
- Director Eric Appel
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Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Furlined
- Director Eric Appel
- Production Co Ten Till
- Editing 1986 (In-House at Highdive Advertising/Chicago)
- Post Production Frame Rebel
- VFX 1986 (In-House at Highdive Advertising/Chicago)
- Color Royal Muster
- Sound Design Another Country
- Music Butter Music & Sound
- Executive Creative Director Jonathan Richman
- Group Creative Director Alex Zamiar
- Group Creative Director Craig Schlesinger
- Creative Director/Copy Chip Kelly
- Creative Director/Art David McCradden
- Associate Creative Director/Art Alyssa Lee
- Associate Creative Director/Copy Marisa Valente
- Copywriter Kelsey Williams
- Art Director Grayson Roach
- Creative Director Luke McDade
- Director of Production (HP) Jen Passaniti
- Executive Producer Lindsay Vetter
- Senior Producer Megan Letke
- Senior Executive Producer David Thorne
- Director of Production/Executive Producer Jay Zaretsky
- Junior Head of Production Liz McCullough
- Line Producer Chris Palladino
- Executive Producer Noah Thomason
- Director Patrick Yonally
- Line Producer James Uribe,
- DP Patrick Yonally
- Editor Kevin Zimmerman
- Senior Post Producer Mike Ware
- Post Production Lead Hayden Loback
- Post Producer Sarah Garcia
- VFX Supervisor Randy McEntee
- Associate Creative Director Jon Gallo
- Senior Colorist Roslyn Di Sisto
- Sound Designer Jordan Stalling
- Post Producer Josh Hunnicutt
- Executive Music Producer Renee Masse
- Chief Creative Officer Andrew Sherman
- Executive Creative Director Dan Zank
- Composer Nat Jenkins
- Composer Steve Pagano
- Talent Danny DeVito
- Talent Eli Manning
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Credits
powered by- Agency Highdive Advertising/Chicago
- Production Company Furlined
- Director Eric Appel
- Production Co Ten Till
- Editing 1986 (In-House at Highdive Advertising/Chicago)
- Post Production Frame Rebel
- VFX 1986 (In-House at Highdive Advertising/Chicago)
- Color Royal Muster
- Sound Design Another Country
- Music Butter Music & Sound
- Executive Creative Director Jonathan Richman
- Group Creative Director Alex Zamiar
- Group Creative Director Craig Schlesinger
- Creative Director/Copy Chip Kelly
- Creative Director/Art David McCradden
- Associate Creative Director/Art Alyssa Lee
- Associate Creative Director/Copy Marisa Valente
- Copywriter Kelsey Williams
- Art Director Grayson Roach
- Creative Director Luke McDade
- Director of Production (HP) Jen Passaniti
- Executive Producer Lindsay Vetter
- Senior Producer Megan Letke
- Senior Executive Producer David Thorne
- Director of Production/Executive Producer Jay Zaretsky
- Junior Head of Production Liz McCullough
- Line Producer Chris Palladino
- Executive Producer Noah Thomason
- Director Patrick Yonally
- Line Producer James Uribe,
- DP Patrick Yonally
- Editor Kevin Zimmerman
- Senior Post Producer Mike Ware
- Post Production Lead Hayden Loback
- Post Producer Sarah Garcia
- VFX Supervisor Randy McEntee
- Associate Creative Director Jon Gallo
- Senior Colorist Roslyn Di Sisto
- Sound Designer Jordan Stalling
- Post Producer Josh Hunnicutt
- Executive Music Producer Renee Masse
- Chief Creative Officer Andrew Sherman
- Executive Creative Director Dan Zank
- Composer Nat Jenkins
- Composer Steve Pagano
- Talent Danny DeVito
- Talent Eli Manning
Since Jersey Mike's subs are loaded with so much meat, cheese and toppings, we wanted to take it to the extreme by showing what happens to our #1 fan, Danny DeVito. Stacked and Jacked tells the story of the natural conclusion of lifting so many heavy subs: you develop a jacked arm and become a pro QB in the NFL. In this alternate reality, DeVito rockets to football stardom, much to the disbelief of his Jersey Mike's rival and former Giants QB, Eli Manning.
This new platform marks the second time DeVito and Manning have starred in a campaign together. Last year, Manning became a new spokesperson for the brand's NFL sponsorship, and DeVito took it as Manning trying to take his job. So, after Manning stole DeVito's job in Year one, this year DeVito's the one taking the field, and Manning's watching from the sidelines.
The most integrated Jersey Mike's campaign to date. This year, Highdive created a whole world for DeVito's QB story to live in. The campaign spans TV, OLV, social, display, influencer, brand acts and limited edition products.
Director Eric Appel is known for creating faux trailers for biopic-style movies, including the viral Weird Al and Field of Dreams 2. This approach is right in his sweet spot: a film that plays out like a classic sports movie, where the underdog becomes a star.
