VML drives to the limit
To promote stc Group's sponsorship of the Formula 1 Saudi Arabian Grand Prix, director Mark Jenkinson creates a thrilling audio/visual trip to the fast lane.
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Credits
powered by
- Agency VML/Dubai
- Production Company Camouflage Productions
- Director Mark Jenkinson
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Credits
powered by
- Agency VML/Dubai
- Production Company Camouflage Productions
- Director Mark Jenkinson
- VFX Gimpville
- Music Composition, Sound Design & Mix Bleue
- Servicing Production Sugar Rush Films
- Producer Tania Salha
- DP Erik Henriksson
- Offline Editor Marcello Sanna
- Colorist Didrik Brathen
- Music Composition, Sound Design & Mix Aurelien Rubod
Credits
powered by
- Agency VML/Dubai
- Production Company Camouflage Productions
- Director Mark Jenkinson
- VFX Gimpville
- Music Composition, Sound Design & Mix Bleue
- Servicing Production Sugar Rush Films
- Producer Tania Salha
- DP Erik Henriksson
- Offline Editor Marcello Sanna
- Colorist Didrik Brathen
- Music Composition, Sound Design & Mix Aurelien Rubod
It's not often that the audio of a film is the first thing that strikes the visual-centric editorial team at shots, but the soundscape created in this thrilling spot from VML Dubai was enough to stop us in our tracks (double pun intended).
Created to promote stc Group's sponsorship of the Formula 1 Saudi Arabian Grand Prix, Limitless Drive thrusts its protagonist, and viewers, firmly into top gear with a peculiar portal to the course; Camouflage Productions director Mark Jenkinson creating a clear narrative line.
Whilst kudos should certainly go towards Jenkinson for realising the idea, the aforementioned score and mix by Aurélien Rubod through LA-based outfit Bleue is what ties the vision together; immersing the audience in a sonic environment that sells the concept perfectly.
