Virgin Red is forever blowing bubbles
Nena's famous 99 Red Balloons is given a new lease of life in this spot for Virgin Red.
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Credits
powered by
- Agency Truant/London
- Production Company Blink Productions
- Director Tash Tung
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Credits
powered by
- Agency Truant/London
- Production Company Blink Productions
- Director Tash Tung
- VFX BLINKINK
- Colorist Thomas Mangham
- Sound Designer Mark Hills
- Executive Creative Director Simon Labbett
- Creative Charlie Lindsay
- Creative George Bartlett
- Producer Nicola Martin
- Executive Producer Patrick Craig
- Producer Richard Wilson
- DP Jordan Buck
- Editor Samuel Marr
- VFX Producer Amy Smith
- VFX Creative Director Quentin Vien
- VFX Shoot Supervisor Filip Popov
- CG Lead Dorianne Fibleuil
- CG Artist Sandrine Gimenez
Credits
powered by
- Agency Truant/London
- Production Company Blink Productions
- Director Tash Tung
- VFX BLINKINK
- Colorist Thomas Mangham
- Sound Designer Mark Hills
- Executive Creative Director Simon Labbett
- Creative Charlie Lindsay
- Creative George Bartlett
- Producer Nicola Martin
- Executive Producer Patrick Craig
- Producer Richard Wilson
- DP Jordan Buck
- Editor Samuel Marr
- VFX Producer Amy Smith
- VFX Creative Director Quentin Vien
- VFX Shoot Supervisor Filip Popov
- CG Lead Dorianne Fibleuil
- CG Artist Sandrine Gimenez
A new campaign for Virgin Red, Virgin's new rewards club, takes to the sky in a 40-second spot.
Set to the famous 1983 track 99 Red Balloons by Nena, the spot sees a young girl blow a bubble worthy of Willy Wonka before lifting off and taking flight across the city.
The spot was created by Truant London and directed by Blink director Tash Tung, and is Tung's first commercial project after directing a series of music videos. "It's been such a great project to start with commercially, especially the idea of escapism when the script came through in lockdown," said Tung. "Blink were really supportive throughout and my approach was very much the same as my music videos, but I loved the scale of this film (versus my previous work) and how the commercial process allows you to be incredibly thorough and thoughtful.
"We used a practical bubble as well as VFX, and making those took a lot of development. The biggest challenges and my steepest learning curve were the VFX elements as I hadn't done anything like it at all; thinking about integration, animation and the parameters of believability in a make-believe world."
