VCCP launches campaign for Major League Baseball

The film depicts the excitement of Major League Baseball, starting with a shot of the London Olympic Stadium and crowds arriving to watch the games. A range of ‘unbelievable’ batting shots are shown alongside amazing catches, as well as cheering crowds who are enjoying the games. It ends with a voice over saying “Experience the thrill of Major League Baseball this summer”. The upbeat music throughout adds to the excitement alongside the sounds of the crowds cheering. The film has been designed to create a buzz and attract people to the games.

Andy Owen, Managing Director - Major Events, CSM, said: "With a packed house at London Stadium watching one of baseball's most intense and historic rivalries, the MLB World Tour: London Series 2023 promises to be a spectacular event. CSM is proud to have developed the creative, and to be working with MLB and VCCP Media to amplify the campaign. We are excited for the launch and to build anticipation for another historic series in London."

Tara Marus, CEO of VCCP Media, said: “We are really excited to be launching this multi-channel AV campaign promoting the London Series and celebrating the spectacular event returning to the UK. Working with the innovative and passionate teams at media owners, CSM and MLB alike, with challenger spirits, they really do epitomise the type of brand and partners we love to work with."