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Genentech – A Beautiful Sight

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Created by Grey Health NY, this touching Mother’s Day campaign for VABYSMO features animation from award-winning Roof Studios, with Guto Terni and Vinicius Costa directing. 

Titled A Beautiful Sight, it uses a son’s perspective – from infancy to manhood – to express how mothers shape our view of the world, while also showcasing how in later life vision can be cared for.

Vabysmo is a treatement for neovascular (wet) age-related macular degeneration (amd), which is the leading cause of vision loss among older adults in the US.

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