USTA and ESPN find the keys to the US Open
A series of bucket drummers bang out a manifesto in this charming collab with Alicia Keys’ musical Hell’s Kitchen.
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Credits
powered by
- Agency Production Company In-House
- Production Company Boomshot
- Director Cameron Busby
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Credits
powered by
- Agency Production Company In-House
- Production Company Boomshot
- Director Cameron Busby
- Head of Production Krysia Johnstone
- Creative Director/Writer Brendan Gillen
- Chief Creative Officer/Art Director Galen Bernard
- Managing Director Meredith Weiss
- Executive Post Producer Kim Daniels
- Color Rare Medium
- Colorist Josh Bohoskey
- Audio Post Sonic Union
- Audio Mixer Joe O'Connell
- Editor Tommy Button
- VO
Credits
powered by
- Agency Production Company In-House
- Production Company Boomshot
- Director Cameron Busby
- Head of Production Krysia Johnstone
- Creative Director/Writer Brendan Gillen
- Chief Creative Officer/Art Director Galen Bernard
- Managing Director Meredith Weiss
- Executive Post Producer Kim Daniels
- Color Rare Medium
- Colorist Josh Bohoskey
- Audio Post Sonic Union
- Audio Mixer Joe O'Connell
- Editor Tommy Button
- VO
It's not hard to make a montage of top-level sportspeople feel pretty rousing, but this new film from Boomshot for the US Open takes it to a whole new level.
Commissioned by USTA and ESPN as part of a multi-layered collaboration with Alicia Keys’ Broadway musical Hell’s Kitchen, the film features a custom remix of song Kaleidoscope which sees a handful of bucket drummers bang out a love for the city, interspersed with tennis stars.
However, the real star of the show is the thoughtful and powerfully delivered VO from Kecia Lewis, herself a star of the Broadway production, whose voice takes an already motivating piece and elevates it to truly uplifting.
