US dairy farmers don’t waste a drop of precious water

In this spot for Undeniably Dairy, Hobby Film director Oskar Bård shows how, when it comes to US dairy, a farmer is more than just a farmer. They’re also embracing eco-conscious practices that are helping save the planet.

The creative from agency Mischief focuses on how most US dairy farms recycle their water four times, reusing it for everything from chilling milk to irrigating the land. The film puts this into perspective, imagining how far an individual would have to go to recycle their own water that many times. It follows one woman’s painstakingly elaborate system to preserve water around her home, finding ingenious ways to channel water from her shower to wash her car, and then water her garden and house plants.

"This being my fifth cow film, I've truly found my calling,” said Bård. “I love working on farms and directing cows; it feels like a meeting of the minds. Or rather, a meeting of the moos. It's as if the cows and I are operating on the same intellectual level, and I couldn't be happier about it! And it was such a pleasure to spend time with the farmers. They work incredibly hard but always with a smile on their face. They welcomed me to the herd and made me feel very much at home on the farm.”