Unsuspecting New Yorkers Get a Tropical Elevator Pitch in New JetBlue Campaign
Hilarious look at escaping the norm.
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Filmed at a busy office building in New York City, a charismatic pitchman makes the case to fellow elevator riders to take a well-deserved getaway to the tropical island destination of Curacao.
Released via JetBlue’s social channels the videos are a hilarious look at escaping the everyday norm. The “Mondays” spot will also appear throughout NYC Taxi TV systems. The shorts are created by MullenLowe in partnership with production company DECON’s directing team JEAN. JEAN leveraged their knack for clever timing to deliver and unexpected—yet not entirely unwelcomed—performance from the pitchman to everyday elevator riders.
