Unleash your power with the Peugeot 208

Peugeot presents the 208 Turbo model, in a campaign that aims to reflect on the contrast between the expectations that people have for themselves and what they really want.

With the concept "Unleash your power", the commercial, created by BETC Havas, shows a woman meditating. When asked to "imagine herself in her place of peace", she finds herself behind the wheel of a turbocharged car.

Unlike what is generally seen in the automobile industry, which predominantly highlights men in its communication, the commercial features a woman as the protagonist. Furthermore, the female lead is in the stage direction directed by Nina Torres, from Landia.

Peugeot – The Peugeot 208 Turbo Has Arrived

Credits

powered by

Agency BETC Havas/Sao Paulo
Production Company Landia/Brazil
Director Nina Torres

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency BETC Havas/Sao Paulo
Production Company Landia/Brazil
Director Nina Torres
Executive Producer/Managing Director Carolina Dantas
Executive Producer/Managing Director Sebastian Hall
Executive Producer Valentina Baisch
Post Production Clan VFX
Editor Guilherme Bohn

Chief Creative Officer Erh Ray
VP Creative Alexandre Vilela
Creative Director Melissa Pottker
Creative Director Marcelo Ribeiro
Creative Guilherme Markert
Creative Philippe Demar
Production Ana Paula Casagrande
Production Rafael Paes

Executive Producer Assistant Larissa Delfini
Line Producer Camilla Bastos
DP Mauricio Padilha
Production Designer Mariana Godone
Color Correction Erick Moraes
Color Correction Running Shots Acauan Pastore

Show full credits

Hide full credits

Credits powered by

“I am immensely proud and pleased to be part of a work that liberates and increases the power of many women in front of and behind the camera”, comments Melissa Pottker, creative director at BETC Havas.

The effort will also feature a project that tells the stories of people who unleashed their powers and changed the course of their lives.

"When filming a car, it's important to try to find a fresh look and some level of storytelling. for this Peugeot commercial, we wanted to associate the pace of breathing with the movements of the car. The meditation voice says one thing, and she does another, like a shout of rebellion and freedom. It's a dreamlike space, a non-place, where our girl can play freely with her grown-up toy”, says Nina Torres, Landia director.