Supernatural brings VR mainstream in new campaign

Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of Unreal Fitness. This stunning campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.

For the brand relaunch, coming after Meta acquired the business earlier this year, Supernatural traveled to Iceland, with Director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat and flow inside the Meta Quest headset.

“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually present on top of a glacier, on a beach, or in any one of our incredible destinations," said Supernatural Co-Founder, Chris Milk. "To get that across, we knew we needed to shoot on-location, and we needed to call on the best, which is why we worked with Neels. Thanks to his incredible camera work, with this campaign, we've captured the exhilarating nature of working out in virtual reality. A truly transformative experience we hope to share with the masses."

Deciding to shoot the campaign on-location set in motion a whirlwind three weeks of pre-production, in tight partnership with the team at RSA Films, chosen for their proven expertise in capturing bodies in motion within nature.

"I've been a longtime fan of Chris Milk’s directorial work and VR art pieces, so it felt like a dream job when he and his team approached me to direct this campaign,” said Director, Neels Castillion. “When I first tried Supernatural, I was genuinely immersed in the landscape and had a fulfilling workout experience. I wanted to convey as much of this emotion as possible within the commercial and was thrilled that we agreed to shoot the campaign in real-life breathtaking locations, because nothing compares to experiencing the power of nature, especially in Iceland. 

Working with Supernatural, with the support of my team at RSA and our Icelandic production partner, Comrade Films, we captured stunning footage, conveying the perfect blend of strong energy and poetic beauty that represents what Supernatural means to me.”