Union Editorial celebrates the return of Jono Griffith
From Whales to Ostriches, Boats to Automobiles, and Celebs galore, Jono Griffith makes waves, and even has Sam Elliott’s mustache DO the Wave!
His notable work includes Canal+ The Bear and Rolo Elephant, both of which won the Grand Prix at Cannes, as well as Super Bowl Ad Meter winners NFL 100 Year Game and Kia Hero’s Journey starring Melissa McCarthy. Griffith’s frequent collaborations with director Matthijs van Heijningen have also yielded the director’s Cannes Lion, One Show, Clio, and LIAA winner, The Ostrich, for Samsung.
Other recent work includes Diablo IV Saviours Wanted; Nike Qiang Diao, and Audi Escape. Griffith was at Work Editorial before rejoining Union. Other prior affiliations include Final Cut and his own company, Circus.
“Jono is a unique talent who effortlessly crafts stories that bridge the gap between comedy and drama. They are bold and always ring true. He has so many fans here at Union, and we are thrilled to have him back home,” said Partner/Managing Director Michael Raimondi.
“My family business is films and stories, and I love it,” said Griffith. “Union is as dedicated to these passions as I am. Being part of this family and sharing these passions as an editor, and as a mentor, really is as good as it gets. I can’t wait to show the world what we can do.”
Griffith’s work is as likely to make you cry as laugh, sometimes within the same spot. The aforementioned Samsung spot elicits smiles as an ostrich inadvertently dons a pair of AR goggles and sweetly takes flight, winning the admiration of his fellow landlocked birds. Music Academy, for Principal Financial Group, is moving and grounded is a mom’s love for her daughter. Going broad, Cool Ranch for Doritos features a dance duel between Sam Elliott and Lil Nas X, including the only time Sam Elliott’s iconic mustache has done The Wave.
Griffith has filmmaking in his blood. “My dad was the British character actor and documentary filmmaker Kenneth Griffith, and my mother was a talented actress,” he said. “She was also the great granddaughter of pioneer filmmaker, William Haggar,” whose various credits include cutting in the first close up, the first camera pan, the first police chase, and more. “So the family started in film editing in 1902,” he added.