UNICEF sees through a child’s eyes
This PSA immerses you in a story and then pulls back, shifting perspectives to show the warning signs that we missed the first time through.
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Credits
powered by
- Agency 109/Casablanca
- Production Company Sigma Technologies
- Director Alexandre Lucain
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Credits
powered by
- Agency 109/Casablanca
- Production Company Sigma Technologies
- Director Alexandre Lucain
- Post Production Sigma Technologies
- Assistant Director Rouassi Adil
- Executive Producer Larbi Idrissi
- Producer Dino Sebti
- Art Director Hanane Safir Boulay
- DP Lotfi Gorda
- Editor Fatima Zarah Lyanboui
- Creative Director Mehdi Daoudi
- Creative Director Alexandre Lucain
Credits
powered by
- Agency 109/Casablanca
- Production Company Sigma Technologies
- Director Alexandre Lucain
- Post Production Sigma Technologies
- Assistant Director Rouassi Adil
- Executive Producer Larbi Idrissi
- Producer Dino Sebti
- Art Director Hanane Safir Boulay
- DP Lotfi Gorda
- Editor Fatima Zarah Lyanboui
- Creative Director Mehdi Daoudi
- Creative Director Alexandre Lucain
In light of the recent tragic events that have shocked the Moroccan people, UNICEF, ONDE, and ad agency 109, have worked together to create this moving PSA.
As a young boy walks through his neighborhood, it’s not apparent where the danger lies. He doesn’t see the world the same way an adult sees it; and when the twist comes at the end of the piece, that difference is made shockingly, sadly clear. There is no happy ending in this film.
In His Eyes, directed by Alexandre Lucain and produced by Sigma Technologies, doesn’t pull any punches, and ramps up the tension at every cut.
