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UNICEF – In His Eyes

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In light of the recent tragic events that have shocked the Moroccan people, UNICEF, ONDE, and ad agency 109, have worked together to create this moving PSA. 

As a young boy walks through his neighborhood, it’s not apparent where the danger lies. He doesn’t see the world the same way an adult sees it; and when the twist comes at the end of the piece, that difference is made shockingly, sadly clear. There is no happy ending in this film. 

In His Eyes, directed by Alexandre Lucain and produced by Sigma Technologies, doesn’t pull any punches, and ramps up the tension at every cut.

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