Unfold Your World with Samsung

Samsung proves how its newest Galaxy Z Fold3 and Z Flip3 takes everyday passions like watching, gaming and dancing to the next-level in Unfold Your World film and campaign.

Samsung is touting its newest Galaxy Z Foldables with an epic, playful film that highlights the immersive nature of the Z Fold3 and Z Flip3. Featuring everything from dancers to barbarians, the new film by Ogilvy and directed by Felix Brady, shows the unique experience of the brand’s Foldables and how Samsung can inspire consumers to Unfold Your World.

The launch film Unfold Your World starts with a lone dancer in a carpark. Nervously at first, she puts the Z Flip3 in hands-free Flex Mode and starts to livestream her dance. Meanwhile, a man in the backseat of a car is watching a show about barbarians on the front screen of his Z Fold3; after he unfolds it to the bigger inner screen, suddenly the barbarians have taken over the street. The dancer has now become immersed in the moment, it’s like she’s on stage at a major music festival. As the music hits its climax, the spot ends with the promise : ‘Experience like no other. Unfold your world.’

Samsung – Unfold Your World

Credits

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Agency Ogilvy & Mather/Los Angeles
Production Company Stink/USA
Director Felix Brady

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Credits

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Agency Ogilvy & Mather/Los Angeles
Production Company Stink/USA
Director Felix Brady
Chief Creative Officer Marcos Kotlhar
Chief Creative Officer Danilo Boer
Executive Creative Director Michael Raso
Copywriter Michael Gusman
HP Eric Soloway

Edit Company Rock Paper Scissors
Editor Aaron Tompkins
Executive Producer Eve Kornblum
Editor Gaia Borretti
CG/Finishing Company Method Studios/New York
VFX Producer Kristin Engdahl
Creative Director Warren Paleos
Executive Producer/Managing Director Jay James

Senior Music Producer Neil Athale
Composer Luis Almau
Composer Luke Fabia
Composer Joel Hartman
Copywriter Matthew Brink
Copywriter Matthew Elhardt
Art Director Stuart Harricks
Executive Producer Suzanne Crowe

Executive Music Producer Michael Freeman
Executive Producer Elizabeth Minzes
DP Jeff Cronenweth | (Director/DP)
Composer Daniel Eppel

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Marcos Kotlhar and Danilo Boer, Chief Creative Officers at Ogilvy New York, said: “This is the first time we’ve busted Fold and Flip out of the white room and into the real-world. Through a mix of both fantasy and elevated real-life moments, we wanted to show how foldables will improve your everyday life, not in the future, but right now. They are so crazy immersive.”

The larger Unfold Your World campaign showcases dynamic social content that complement the launch film by demonstrating how everyday use cases – from chatting to gaming – are made better with a Galaxy Foldable. The launch film will be aired on TV, OLV and broadcast globally; and the social assets carefully targeted online to trailblazers and trendsetters across the world.