Uncommon defies the noise for Beats By Dre
Featuring footballers Bukayo Saka, Serge Gnabry, Kingsley Coman, Ritsu Doan, and more, plus the premier of slowthai's new single i know nothing, this striking new spot hits hard with the pressures on team members through social media.
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Credits
powered by
- Agency Uncommon/London
- Production Company Pulse Films/London
- Director Hector Dockrill
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Credits
powered by
- Agency Uncommon/London
- Production Company Pulse Films/London
- Director Hector Dockrill
- Talent Bukayo Saka
- Talent Joe Cole
- Talent Kingsley Coman
- Talent Serge Gnabry
Credits
powered by
- Agency Uncommon/London
- Production Company Pulse Films/London
- Director Hector Dockrill
- Talent Bukayo Saka
- Talent Joe Cole
- Talent Kingsley Coman
- Talent Serge Gnabry
How much pressure were you under in your early 20s? Uni essay running late? Flatshare pals leaving a mess? Job satisfaction nonexistent?
What about the expectations of a sports-loving nation on your shoulders?
Following footballers Bukayo Saka (England), Serge Gnabry (Germany), Kingsley Coman (France) and Ritsu Doan (Japan), and more, Uncommon's powerful new film for Beats By Dre details that, since the rise of social media, the 'noise' around players is louder and more polarizing than ever before.
Conveying both an important message and a product feature (we're guessing Beats has some top-notch noise-cancelling), this smartly constructed and brilliantly edited film from Pulse Films Hector Dockrill packs a real punch.
