UFC on ESPN+ invites you to step inside

Arts & Letters latest creative work, developed with their partners at ESPN, this time for UFC on ESPN+.

Titled, The Art of Combat, the video-based campaign promotes the UFC on ESPN+, as they head into the much-anticipated UFC 303 featuring Conor McGregor and Michael Chandler (June 29).

This work marks the first time Arts & Letters have partnered with ESPN and the UFC, and we’re thrilled to help share the incredible stories behind the sport, to both diehard fans and new viewers. The UFC is bigger than ever, and popularity for watching the sport, from viewers all around the globe, is only growing. So many stories, jaw-dropping moments and yet, they haven’t even reached their utmost potential.

ESPN – Step Inside - The Art of Combat

Credits

Agency Arts & Letters/Richmond

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Arts & Letters/Richmond
Editorial XYZ (In-House at Arts & Letters/Richmond)
Executive Producer Arts & Letters/Richmond
Edit Producer Arts & Letters/Richmond
Editor Arts & Letters/Richmond
Color Company 3/New York
Colorist Tim Masick
VFX Preymaker

VFX Creative Technology
Chief Creative Officer Angus Kneale
Executive VFX Producer Verity Grantham
Executive VFX Producer Melanie Wickham
Senior Executive Producer Clairellen Wallin
VFX Artist Jamie Scott
Senior VFX Producer Mike Pullan
VFX Producer Jessica Sroczynski

VFX Artist Edward Lopez Jr
Sound Design & Mix Barking Owl
Sound Designer/Audio Mixer Elizabeth McClanahan
Executive Creative Director/Partner Kelly Bayett
Executive Producer Ashley Benton
Audio Producer Jenna Pangilinan
Executive Creative Director Charles Hodges
Executive Creative Director Molly Jamison

Head of Production Lisa Gatto Setten
Creative Director Chris Kim
Creative Director Andrew Kong
Creative Sam Christian
Copywriter Brendan Howard
Executive Producer Calleen Colburn
Producer Sean Riojas
Music Supervisor Casey Wheeler

Senior Designer Andrew Caturano
Editor Carl Simakoff
Color Producer Alexandra Garcia Ortiz
Talent Josh Brolin

Show full credits

Hide full credits

Credits powered by

The voiceover is actor Josh Brolin, who is a UFC fan himself. The spots are running on linear & digital, including during the NBA Finals and the NHL Stanley Cup Final later this month.

“The UFC is unique in that it has one of the most passionate fan bases out there, but it may also be one of the most misunderstood sports,” said Zack Stergar, Strategy Director at Arts & Letters.

“We enjoyed the opportunity to show what is uniquely true about the UFC - a sport where fans get to see stories of the best of human potential on display every week, and bring it to life in a way that feels as cinematic and powerful as the sport feels to fans. We’re really proud of this work, as it also represents what ESPN does so naturally - tell stories of people and competition.”