Think big with new Taco Bell menu
Taco Bell and Kellanova unite to create the cheeziest menu items of our lifetime, featuring a Cheez-It cracker 16x bigger than the original.
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In a groundbreaking culinary alliance, Taco Bell and Cheez-It and Deutsch LA have joined forces to introduce a revolutionary food innovation: The Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada, a mouthwatering lineup of cheezy creations that is sure to thrill fans everywhere.
With these new menu items, the classic Cheez-It cracker gets an upgrade to a larger size, 16x larger to be exact, with a 1:1 crunch-to-cheez ratio. The latest models of the Big Cheez-It, soon-to-be-favourites, are exclusively available first to Taco Bell Rewards Members in the Taco Bell app starting May 30 ahead of nationwide availability on June 6.
The two industry titans first collaborated in 2022, testing out the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada for a limited time at a single Taco Bell location in Irvine, CA. This trial run proved to be incredibly successful as fans made it clear that the Big Cheez-It menu items brought something new to the table, something bigger than ever before. Based on the overwhelmingly positive reaction, Taco Bell and Cheez-It knew it had to go BIGGER and CHEEZIER and take the menu items nationwide, sharing the very best of innovation with fans from coast to coast. Taco Bell announced this collaboration’s massive return at the brand’s first-ever Live Más LIVE event earlier this year.
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company JOJX
- Director Paul Butterworth
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Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company JOJX
- Director Paul Butterworth
- Executive Producer Joe Care
- Executive Producer Jackson Morton
- Executive Producer Pedro Aragao De Oliveira
- Editing NOMAD Editing Company
- Executive Post Producer Justin Ladd
- Editor Conor O'Neill
- VFX Chroma VFX
- VFX Lead/VFX Creative Director Warren Paleos
- VFX Subset Studio
- Production Services The Lift Mexico
- Chief Creative Officer Matt Ian
- Creative Director Carly Blitz
- Creative Director Max Pollak
- Senior Art Director Ashley Cardwell
- Senior Copywriter Walker Pfost
- Music Director Chip Herter
- Music Supervisor Will Eichler
- Executive Producer Paul Roy
- Senior Producer Harry Joseph
- Associate Producer Josue Petion
- Production Designer Andrea Espana
- DP Javier Zarco
- Executive VFX Producer Graham Dunglinson
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company JOJX
- Director Paul Butterworth
- Executive Producer Joe Care
- Executive Producer Jackson Morton
- Executive Producer Pedro Aragao De Oliveira
- Editing NOMAD Editing Company
- Executive Post Producer Justin Ladd
- Editor Conor O'Neill
- VFX Chroma VFX
- VFX Lead/VFX Creative Director Warren Paleos
- VFX Subset Studio
- Production Services The Lift Mexico
- Chief Creative Officer Matt Ian
- Creative Director Carly Blitz
- Creative Director Max Pollak
- Senior Art Director Ashley Cardwell
- Senior Copywriter Walker Pfost
- Music Director Chip Herter
- Music Supervisor Will Eichler
- Executive Producer Paul Roy
- Senior Producer Harry Joseph
- Associate Producer Josue Petion
- Production Designer Andrea Espana
- DP Javier Zarco
- Executive VFX Producer Graham Dunglinson
Not every good innovation is built on a (silicon) chip...Some are built on the ultimate 16x cracker platform like the Big Cheez-It Tostada and others provide an unrivaled flavor matrix cheezy enough to power a Big Cheez-it Crunchwrap Supreme. Each menu item displays a supersized cracker – a Cheez-It cracker 16x larger in size than the original – developed specifically for these redesigned versions of the Crunchwrap Supreme and Tostada. Crafted with 100% real cheese and the familiar ridges fans adore, this colossal cracker serves as the canvas for Taco Bell's new menu items.
The Innovative Line Up:
- Big Cheez-It Crunchwrap Supreme: Like its original counterpart, this Crunchwrap Supreme includes seasoned beef, warm nacho cheese sauce, crisp lettuce, cool reduced-fat sour cream and diced tomatoes, but the typical tostada shell is replaced with a Big Cheez-It cracker before being wrapped inside a tortilla that’s grilled to go.
- Big Cheez-It Tostada: The Big Cheez-It Tostada features the Big Cheez-It cracker topped with layers of Taco Bell’s seasoned beef, diced tomatoes, crisp lettuce, shredded cheese and cool reduced-fat sour cream.
- Big Cheez-It Box: This box includes the Big Cheez-It Crunchwrap Supreme, a Beefy 5- Layer Burrito, regular sized Nacho Fries, and a medium fountain drink.
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“This collaboration isn't just about bringing together two iconic brands; it's about taking the spirit of fan innovation to create something truly larger than life," said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. "We're thrilled to launch this exciting partnership nationwide and offer fans a whole new way to experience the classic cheesy and crunchy flavours they love from Taco Bell and Cheez-It.”
"Cheez-It has always been about more than just snacking, it's about elevating cheese to new heights for salty snack lovers with an obsession for cheese and an appetite for excitement," said Jessica Waller, General Manager, Away From Home, Kellanova. "Teaming up with Taco Bell has been an incredible experience for Kellanova to bring the Cheez-It passion for cheesy flavor and fun into new culinary territories so that fans of both brands Want it. Need It. Cheez-It.”
The Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada are available exclusively to Taco Bell Rewards Members in the Taco Bell app from May 30 through June 5, and nationwide for all on June 6 for a limited time.
