Tuff Contender welcomes Paul B. Cummings to their roster

To begin the new year, Tuff Contender executive producers DJay Brawner and Max Rose announce the signing of director Paul B. Cummings to the roster.

Cummings has previously directed commercials for Doritos, Dunkin’ Donuts, Hotels.com, K-Mart, McDonald’s and Taco Bell.

“What drew me to Paul was a short film he created,” noted Brawner, referring to Margot’s Last Meal. “It was the opposite of his commercial work in tone, but visually the same level as everything else he creates. I knew there was depth to him beyond the comedy we see in his commercial work, this made me want to bring him into Tuff without question.”

Cummings enjoyed one of the earliest YouTube viral waves in 2006 with his stop-motion digital short Tony vs. Paul, which garnered over six million views and subsequently earned him a Webby nomination. In 2013, he earned Best Animated Film from the One Screen Film Festival for his short Instagramimation. 

The painstaking nature of stop motion honoured Cummings’ storyboarding methods, which contributed to his leap into live-action work with celebrity talent including Paul Rudd, Sacha Baron Cohen, Jon Hamm and Zac Efron.

Most recently, Cummings worked with Adult Swim to create live-action shorts for the Rick and Morty season finale. He also serves as creative executive producer on the upcoming animated series Summer Memories.

“DJay and I speak the same language when it comes to production," says Cummings. “We both love a new project, the relationships with our crews and have an insatiable drive to create content that is interesting and exciting for clients.”