Tropicana’s jolly jungle jaunt
A thirsty sloth swaggers through a lush tropical rainforest in a fun and ambitious CG animated spot brought to life by Untold studios.
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Credits
View on- Agency Fig/New York
- Production Company Untold Studios/Los Angeles
- Director Dorian & Daniel
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Credits
View on- Agency Fig/New York
- Production Company Untold Studios/Los Angeles
- Director Dorian & Daniel
- Creative Director Adam Droy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fig/New York
- Production Company Untold Studios/Los Angeles
- Director Dorian & Daniel
- Creative Director Adam Droy
Created in collaboration with FIG, fruit juice brand Tropicana unveils this wonderfully colourful and visually striking film, directed by Dorian & Daniel through Reset and animated by Untold Studios.
Realised fully in CG, the spot, titled Give Life Some Juice, opens with a sleepy sloth reaching for a bottle of OJ. Upon taking a sip, he swings from his branch and saunters through the luscious green forests with a new zest for life as other creatures observe in awe.
While playful on the surface, the films is one of Untold Studios' most ambitious fully CG productions to date, with every environment, character and effect built from the ground up.
Untold Studios Creative Director Adam Droy said: "We treated the project as the foundation of a world rather than a single campaign. The challenge was creating something heightened and joyful while still feeling grounded in natural behaviour and believable environments. Every creative decision was designed to support that balance."
