Trainline Choose to Choose
Choose to Have a Choice campaign by DUDE shows that while there are some things in life you can’t choose, you can choose any train in one app.
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Europe's leading train and coach app, Trainline, has launched Choose to Have a Choice, an integrated campaign created by independent creative network DUDE. Running across TV, OOH and digital in France, it promotes the choices consumers now have when booking trains with the Trainline app.
Choose to Have a Choice is running on ConnectedTV, OLV and Spotify. The spot introduces Emma, who feels like she doesn’t belong with her family. She likes rainy days, bald cats, and Icelandic death metal. Her family love their dog Leo, theatrical family portraits and anything pink.
Emma could not choose her family, but suddenly the world seemed better when she discovered that she could actually choose something in her life, by comparing and booking all train companies in one app.
Credits
powered by
- Agency DUDE/London
- Production Company Dude Service
- Director Caterina Vigano
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Credits
powered by
- Agency DUDE/London
- Production Company Dude Service
- Director Caterina Vigano
- Illustration and Animation Folio
- Audio The Log
- Chief Creative Officer & Partner Livio Basoli
- Chief Creative Officer & Partner Lorenzo Picchiotti
- Executive Creative Director Curro Piqueras
- Art Director Sara Nazario
- DP Fabio Casati
- Editor Seba Morando
- Colorist Daniel Pallucca
- Senior Copywriter Sean Cullivan
- Senior Copywriter Anaelle Amarasinghe
- Senior Art Director Juan Francisco Posada
- Senior Producer Alice Maria
- Senior Producer Chiara Garbelli
- Editor Valentina Stefanidis
- Post Producer Miriam Ottina
Credits
powered by
- Agency DUDE/London
- Production Company Dude Service
- Director Caterina Vigano
- Illustration and Animation Folio
- Audio The Log
- Chief Creative Officer & Partner Livio Basoli
- Chief Creative Officer & Partner Lorenzo Picchiotti
- Executive Creative Director Curro Piqueras
- Art Director Sara Nazario
- DP Fabio Casati
- Editor Seba Morando
- Colorist Daniel Pallucca
- Senior Copywriter Sean Cullivan
- Senior Copywriter Anaelle Amarasinghe
- Senior Art Director Juan Francisco Posada
- Senior Producer Alice Maria
- Senior Producer Chiara Garbelli
- Editor Valentina Stefanidis
- Post Producer Miriam Ottina
Trainline is the only app that lists all available trains on specific routes, meaning that where there is a choice of more than one train operator, consumers can save money by choosing the most convenient ticket for them.
Alessia Coletta, Senior Brand Manager, Trainline said: “Now French people have the choice to choose a different train operator when travelling on the Paris - Lyon route, and we are thrilled to enable this in an easy and simple way through our APP and website. Our ambition is to become the destination where travellers can compare all the trains and book the most convenient solution according to their needs!”
Curro Piqueras-Parra, ECD DUDE London added: “Classmates, neighbours, or family, sometimes life doesn’t give us much choice. What we’ve got is what we’ve got. Fortunately, there's the app Trainline. To launch this idea we created Emma’s family, a film we hope feels relatable to all of us.”
The film is inspired by the infamous Awkward Family Photos blog, a repository of thousands of real (cringey) family photos.
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