Toyota’s impossible Olympic pursuits
Nicholas Lam’s uplifting short film captures the epic journeys of the Japanese automotive brand's eleven sponsored Olympic and Paralympic athletes.
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Credits
View on- Agency Dentsu/Singapore
- Production Company Directors Think Tank
- Director Nicholas Lam
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Credits
View on- Agency Dentsu/Singapore
- Production Company Directors Think Tank
- Director Nicholas Lam
- Color Company 3/New York
- VFX Tank 3/Asia
- Audio Tank Music/Asia
- Production Service Benetone Films
- Executive Creative Director Maurice Wee
- Managing Director Prema Techinamurthi
- Chief Creative Officer Stan Lim
- Copywriter Angela Alcala
- Executive Producer Patminder Singh
- Executive Producer Heng Tek Nam
- Producer Tan Shu Ying
- DP Charlie Balch
- Editor Raja Affandi Jamaludin
- Producer Sivagamy Jeevapragasam
- Color Producer Shannen Troup
- Colorist Matt Osborne / (Colorist)
- Executive Producer Apavadee Thianthamrong
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Credits
powered by- Agency Dentsu/Singapore
- Production Company Directors Think Tank
- Director Nicholas Lam
- Color Company 3/New York
- VFX Tank 3/Asia
- Audio Tank Music/Asia
- Production Service Benetone Films
- Executive Creative Director Maurice Wee
- Managing Director Prema Techinamurthi
- Chief Creative Officer Stan Lim
- Copywriter Angela Alcala
- Executive Producer Patminder Singh
- Executive Producer Heng Tek Nam
- Producer Tan Shu Ying
- DP Charlie Balch
- Editor Raja Affandi Jamaludin
- Producer Sivagamy Jeevapragasam
- Color Producer Shannen Troup
- Colorist Matt Osborne / (Colorist)
- Executive Producer Apavadee Thianthamrong
Created by Dentsu and sensitively directed by Nicholas Lam through Directors Think Tank, this cinematic and emotive film (director's cut) for Japanese car manufacturer Toyota follows the near-impossible sporting journeys of Olympic and Paralympic athletes.
Representing the entire APAC region, the campaign, titled Start Your Impossible, features Toyota Asia's eleven sponsored Olympic and Paralympic stars.
Through gorgeous, creatively-shot vignettes, Lam offers a cinematic intimate insight into the passion and dedication that fuels these athletes, highlighting the blood, sweat and tears they shed with their loved ones and coaches along the way.
