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Tool of N.A. launches new influencer partnership division
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Director and Influencer Wesley “Wuz Good” Armstrong is the first to sign on to Tool's new roster.
World-renowned creative production partner, Tool of North America announced the launch of an industry-first influencer director division.
The new entity hits the market with its first director on board, social influencer, content creator, and lauded director Wesley "Wuz Good" Armstrong (3.1 million followers). Leading the new division is Director of Influencer Partnerships, Alexandra DelHoyo, who signed Wes as the division's first director.
Tool of North America, which has 25 years of experience helping brands define their voices and connect to audiences across content, experiential and digital campaigns, views the Influencer Division as a means to assisting influencers advance their careers in film and commercial direction.
"We felt the need to build this division to provide a clear path for social content creators to showcase their creativity, charisma, uniqueness, nerve, and talent through commercial and film production," said Erich Joiner, founder at Tool of North America. "Influencers are in actuality deeply creative digital natives with filmmaking acumen. What differentiates influencer directors from other directors is their ability to combine creative and media into one driving force. They can blend a creative vision with a large social following, and the result is just incredible. The talent is there, and we have the opportunity to work with these creators to usher in the next generation of commercial filmmakers."
Widely known for his social media influence and large following, built through the creation and production of unique and outstanding content, Wes "Wuz Good" Armstrong sits at the intersection of filmmaking and social media influence. Armstrong has produced branded entertainment for brands such as Lyft and T-Mobile and has been named a "Game-changing Influencer" by Bloomberg Magazine, all while amassing 3.1 million social media followers along the way.
His original series "Couples Night" became one of the most popular shows for Facebook Watch and earned him a Best Director's nomination at the 2018 Streamy Awards. Manager Byron Ashley of Settebello Entertainment and attorney Roger Patton represent Wes.
“I am unbelievably excited to be partnering with Dustin, Alex, Brig, and the Tool family. I have spent the past decade creating branded content for the web, and I know that with Tool, I'll have the firepower to level up and expand my career into major commercials,” said Wes “Wuz Good” Armstrong.
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Leading Tool’s new influencer division is Alexandra DelHoyo. DelHoyo held the title of Director, Influencer Partnerships for seven years at influencer agency, theAudience.
“I’m excited and motivated to lead this venture at Tool. Our mission is to help our partners make more, impactful connections with audiences by equipping today’s top social influencers with world-class resources to elevate their craft and deliver exceptional content for our clients” said the division’s Director of Influencer Partnerships, Alexandra DelHoyo. “These storytellers blend creative vision with social marketing expertise to create compelling branded content for a built-in audience. We are proud to partner with Wes and help him take the next step in his career as an artist and creator. We hope to become a haven for more talent, looking to follow in his path.
Tool of North America's influencer division also recently completed a successful project with Amazon Prime Video with future campaigns slated to roll out before the new year.
