Tom Felton works his magic for Cupra
The British actor stars in a slick spot created by &Rosàs for the auto brand, inspired by the iconic Harry Potter wand shop scene.
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Credits
View on- Agency &Rosas/Madrid
- Production Company Agosto/Spain
- Director Nacho Gayan
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Credits
View on- Agency &Rosas/Madrid
- Production Company Agosto/Spain
- Director Nacho Gayan
- Post Production Digital District/Paris
- Production Services Radioaktive Film/Toronto
- Executive Creative Director Pol Martinez
- Art Director Virginia Nicolau
- Head of Production (HP) Jordi Sole
- Copywriter Laia Romera
- Copywriter Pablo Munoz
- Executive Producer Toni Moreno
- Production Designer Pirra Calvo
- DP Paul Meyers
- Editor Arnald Viladomat
- Colorist Aubrey Woodiwiss
- Composer Luke Atencio
- Talent Tom Felton
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Credits
powered by- Agency &Rosas/Madrid
- Production Company Agosto/Spain
- Director Nacho Gayan
- Post Production Digital District/Paris
- Production Services Radioaktive Film/Toronto
- Executive Creative Director Pol Martinez
- Art Director Virginia Nicolau
- Head of Production (HP) Jordi Sole
- Copywriter Laia Romera
- Copywriter Pablo Munoz
- Executive Producer Toni Moreno
- Production Designer Pirra Calvo
- DP Paul Meyers
- Editor Arnald Viladomat
- Colorist Aubrey Woodiwiss
- Composer Luke Atencio
- Talent Tom Felton
In partnership with &Rosàs, auto brand CUPRA unveils this stylish campaign directed by Nacho Gayan through Agosto, starring British actor Tom Felton – best known for his role as Draco Malfoy in the Harry Potter saga.
Titled The Chosen One, the film draws inspiration from the series’ iconic Ollivanders scene, where the wand chooses the wizard. The campaign brings this concept into the automotive universe: here, it’s not the driver who chooses the car, but the car that chooses the driver.
“We started from a very CUPRA idea: the relationship between driver and car is emotional, almost irrational. And what better way to tell it than by reimagining one of the most iconic scenes from the greatest saga in the world,” adds Pol Martínez, Executive Creative Director &Rosás.
