Tim Godsall raises a Toast to the busy
Created in partnership with Arnold, the technology platform's new campaign - Built for Busy - reframes the term as a badge of honour.
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
- Managing Director Eric Stern
- Executive Producer SueEllen Clair
- Head of Production Ena Nicole Abadjian
- Editing EXILE Edit
- Post Managing Director/Executive Post Producer Sasha Hirschfeld
- Executive Post Producer Sarah Cassell
- Editor Matthew Murphy
- VFX Artjail NY
- Executive VFX Producer/Managing Director/Partner John Skeffington
- VFX Executive Creative Director/Founding Partner/Shoot Supervisor Steve Mottershead
- Executive VFX Producer Patrick Nugent
- VFX Producer Rebecca Gmerek
- VFX Producer Andreina Villabon
- Color Company 3/New York
- Colorist Tim Masick
- Music/Sound Singing Serpent
- Audio Managing Director Glen Galloway
- Executive Audio Producer Dennis Culp
- Audio Creative Director Jon Spencer
- Chief Creative Officer Sean McBride
- Group Creative Director Justin Galvin
- Group Creative Director Sam Mullins
- Creative Director Jude Senese
- Creative Director Lawson Clarke
- Executive Producer Patrick Driscoll
- Senior Editor William Gregg
- Producer Shannon Barnes
- DP Kris Belchevski
- Post Producer Ben Kainz
- Assistant Editor Evan Fredriksen
- Audio Engineer/Sound Designer Christopher Keyes
- Sound Designer/Audio Mixer Jonathan Fuhrer
- Composer Derek Poulsen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arnold Worldwide/Boston
- Production Company Anonymous Content
- Director Tim Godsall
- Managing Director Eric Stern
- Executive Producer SueEllen Clair
- Head of Production Ena Nicole Abadjian
- Editing EXILE Edit
- Post Managing Director/Executive Post Producer Sasha Hirschfeld
- Executive Post Producer Sarah Cassell
- Editor Matthew Murphy
- VFX Artjail NY
- Executive VFX Producer/Managing Director/Partner John Skeffington
- VFX Executive Creative Director/Founding Partner/Shoot Supervisor Steve Mottershead
- Executive VFX Producer Patrick Nugent
- VFX Producer Rebecca Gmerek
- VFX Producer Andreina Villabon
- Color Company 3/New York
- Colorist Tim Masick
- Music/Sound Singing Serpent
- Audio Managing Director Glen Galloway
- Executive Audio Producer Dennis Culp
- Audio Creative Director Jon Spencer
- Chief Creative Officer Sean McBride
- Group Creative Director Justin Galvin
- Group Creative Director Sam Mullins
- Creative Director Jude Senese
- Creative Director Lawson Clarke
- Executive Producer Patrick Driscoll
- Senior Editor William Gregg
- Producer Shannon Barnes
- DP Kris Belchevski
- Post Producer Ben Kainz
- Assistant Editor Evan Fredriksen
- Audio Engineer/Sound Designer Christopher Keyes
- Sound Designer/Audio Mixer Jonathan Fuhrer
- Composer Derek Poulsen
There's no doubt that being a small business owner is hard work, and with its new campaign - Built for Busy - Toast is reframing that pressure as a badge of honour.
Created in partnership with Arnold, the new platform attempts to outweigh the 'overwhelming' connotations with the word to ones more associated with success - grit, determination and pride.
With a hero spot directed by Tim Godsall of Anonymous Content, in which a chef chops amid a flurry of prep, this cleverly-pitched campaign feels relevant and authentic.
