Tide's terrible no-good very dirty teenager
Jason Alexander’s face makes an appearance on a teenager’s hoodie as it undergoes all the trials and tribulations of a young boy’s life.
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Credits
powered by
- Agency Saatchi & Saatchi/New York
- Production Company Biscuit Filmworks/USA
- Director Jeff Low
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Credits
powered by
- Agency Saatchi & Saatchi/New York
- Production Company Biscuit Filmworks/USA
- Director Jeff Low
- Ad Agency Woven Collaborative/New York
- Chief Creative Officer Daniel Lobaton
- Chief Creative Officer Paul Bichler
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editing Arcade Edit
- Editor Geoff Hounsell
- Executive Producer/Partner Sila Soyer
- Post Producer Fanny Cruz
- VFX The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Executive Creative Director Chris Knight
- 3D Lead Artist Graeme Turnbull
- Audio Mixer/Partner Philip Loeb
- Colorist Tom Poole
- Creative Director Lauren Varvara
- Creative Director Adrian Chan
- Head of Production Fabric Care Dani Stoller
- Producer Jay Veal
- DP Jonathan Freeman / (DP)
- Production Designer Joe Cooney
- Assistant Editor Max Hoffmann
- Creative Director Becky Porter
- Talent Jason Alexander / (Talent)
Credits
powered by
- Agency Saatchi & Saatchi/New York
- Production Company Biscuit Filmworks/USA
- Director Jeff Low
- Ad Agency Woven Collaborative/New York
- Chief Creative Officer Daniel Lobaton
- Chief Creative Officer Paul Bichler
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editing Arcade Edit
- Editor Geoff Hounsell
- Executive Producer/Partner Sila Soyer
- Post Producer Fanny Cruz
- VFX The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Executive Creative Director Chris Knight
- 3D Lead Artist Graeme Turnbull
- Audio Mixer/Partner Philip Loeb
- Colorist Tom Poole
- Creative Director Lauren Varvara
- Creative Director Adrian Chan
- Head of Production Fabric Care Dani Stoller
- Producer Jay Veal
- DP Jonathan Freeman / (DP)
- Production Designer Joe Cooney
- Assistant Editor Max Hoffmann
- Creative Director Becky Porter
- Talent Jason Alexander / (Talent)
In this highly stylized, bizarre ad for Tide out of Saatchi & Saatchi, a young boy’s hoodie is far dirtier than it looks.
From dog drool to courtside grudges and even a stint as home plate, Jason Alexander has been through a lot. Or at least his face has. As the teenager goes through his life wearing his prized Jason Alexander hoodie, clever editing and fun animation show off the many disgusted and displeased expressions of the famed comedian, all to the tune of the theme song from The Greatest American Hero, a subtle Seinfeld nod for the fans.
Tide’s expert use of celebrity cameos and consistent sense of humor come together in this spot, directed by Jeff Low and produced by Biscuit Filmworks. The ad was also helped by editorial from Arcade edit and VFX from The Mill.
