Tide tackles the pile

This season, we’ll see Philadelphia Eagles players Jason Kelce, Fletcher Cox, and Jordan Mailata not-so-gently nudge an unsuspecting person to take care of a massive pile of laundry.

In the spot from Saatchi & Saatchi/New York, we’re transported to a laundry room with a scene we recognise from the field, a pile, but in this case the pile of players is buried under dirty laundry. The campaign addresses a very real human truth: we all tend to procrastinate on doing laundry, while the pile grows larger, the stains get deeper, and the smell gets worse. That’s where Tide comes in. When stains and odors pile up, it’s got to be Tide to tackle the pile.

In the humorous TV spot, the three players are buried under a large pile of dirty laundry popping out to press the unsuspecting person to deal with the pile of clothes as the smell and stains get worse.

The campaign addresses a very real human truth: we all tend to procrastinate on doing laundry, while the pile grows larger, the stains get deeper, and the smell gets worse.

The campaign, which marks year 11 of Tide’s partnership with the NFL, launched on September 7th and can be seen on TV, OTT and digital.