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Three Mobile – Jeff’s World

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Bonnie Tyler on the stereo, a dream of flamboyant freedom, the feel of wind in his... er... scales; we should all aim to be more Jeff.

The bearded dragon star of Boys + Girls' engaging new spot for Three Mobile, Jeff's World, cuts an impressive shape as he escapes his humdrum life on the back of a robot vacuum cleaner, taking to the streets of South Africa under Tomas Jonsgarden direction through Ponder Films.

“Joy and freedom. Those two words defined this brief," explains Kris Clarkin, Creative Director Boys + Girls. "We knew that whatever we made needed to bring a smile to the viewer’s face, and this idea instantly made us all smile. In many ways, Jeff is like us, excited to get back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler!”

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