Three has fun at the fair

Mobile network Three UK has launched a new visual identity and brand platform called Life Needs a Big Network.

Created by Wonderhood Studios, the new campaign articulates how Three UK is perfectly placed to help customers with the big - and seemingly small - moments in life, from keeping a business connected to helping families and friends stay in touch. 

The TV spot, directed by Independent Films’ Gary Freedman, is a phone’s-eye-view of everyday life moments. Starting high-up, viewers are whisked on an observational tour, as the voice over ponders the huge potential of technology. The film focuses in on these moments, eventually, landing on its final destination - two grandmothers laughing uncontrollably at silly filters.

“It’s been great to work with Three on everything from the evolved brand positioning, the visual identity, through to the new brand campaign," said Aidan McClure Founder and CCO at Wonderhood Studios. "It’s the little ways people use the network every day that is the most powerful thing of all. The campaign captures life with all its quirks and idiosyncrasies, while the new look will help Three to feel vibrant and more distinctive”.