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LEGO – And I Think To Myself

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There aren't many toys that offer as much creative play as the humble LEGO brick.

A staple of Santa's sack for generations, the brand's latest festive offering presents a kaleidoscope of imagined worlds, daintily narrated by a reimagining of What A Wonderful World.

Directed by Blink's Bobbsey Twins From Homicide from a creative idea by The Lego AgencyAnd I think to myself... journeys through worlds populated by delicious LEGO easter eggs; the construction imbued with the flip-flopping nature of play.

Crammed with cheeky moments, the kind that embrace the endless appeal of the product, this delightful combo of both licensed titles (who can resist a Star Wars or Avengers plug) alongside more traditional flights of fancy is, in our mind, a fitting tribute to the greatest stocking stuffer.

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